Managing Director, Voluum
Kamila Łuksza-Szpyt works in the measurement and tracking layer of performance marketing. As Managing Director at Voluum, she is connected to one of the tool categories that affiliate marketers rely on most: the systems that attribute traffic, organize campaign data and allow operators to decide what is actually working.
That makes her role different from a pure media buyer or founder profile. Tracking infrastructure is rarely the most glamorous part of affiliate marketing, but it is one of the most consequential. Without clean data, a marketer can misread traffic quality, overvalue the wrong placements, pause the wrong campaign or scale a result that cannot survive closer inspection.
Her presence in the speaker ecosystem adds a platform-operator perspective. She sits close to the recurring problems that sophisticated affiliates encounter: attribution, campaign organization, traffic-source analysis, reporting speed, privacy changes and the constant need to make optimization decisions with imperfect information.
Łuksza-Szpyt’s work is important because it represents the people building and leading the infrastructure that makes performance marketing measurable. The industry’s most visible wins may happen in ads and offers, but many of those wins depend on the data layer beneath them.
For Affiliate World attendees, the Voluum connection is especially relevant because the audience includes affiliates, media buyers, ecommerce operators and networks that need reliable measurement before they can scale responsibly. Her work fits the conference’s practical emphasis on tools, execution and data-led decision-making.
The ideas matter because optimization is only as good as the information feeding it. Tracking platforms influence how marketers understand cost, conversion, source quality and return. A strong measurement layer can reduce guesswork and help teams make decisions with more confidence.
Łuksza-Szpyt’s role at Voluum places her in a senior position within the performance-marketing technology ecosystem. Her influence is tied to the operating reality of modern affiliates: campaigns are increasingly complex, and the ability to structure and interpret data is a core competitive advantage.
That is why Łuksza-Szpyt’s role belongs beside the more visible founder and media-buyer profiles. Measurement leaders shape the conditions under which affiliates operate. Their work influences how quickly teams learn, how confidently they scale and how well they understand the real cost of growth.
Her experience is also a reminder that tools are never neutral in a performance-marketing business. The way a team tracks, labels, compares and reports campaigns affects the decisions it makes every day. A tracking platform can either clarify the business or hide the signals that matter most.
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