Co-Founder and CEO, Xevio; Co-Founder, Native Hub
Kuttab’s career illustrates the move from media buying as individual craft to native advertising as an engineered production system. Native campaigns depend on the interaction of headline, image, advertorial, offer, bid and network algorithm. His work has focused on making those interdependencies manageable across countries, verticals and large volumes of creative.
Affiliate World presents Kuttab as a native-advertising veteran and one of its most frequent recent speakers. Public updates from Xevio describe a growing specialist team, substantial managed spend, and partnerships across major native platforms.
Kuttab’s repeated appearances reflect depth in one of performance marketing’s most demanding channels. Native advertising requires sophisticated offer selection, advertorial production, compliance, platform relationships, creative volume, and careful management of economics across the open web.
Kuttab’s background reaches across ad technology, software and performance sales, eventually concentrating on the complex economics of native advertising. As co-founder and CEO of Xevio, he helped turn channel expertise into an agency operation capable of managing campaigns across countries, platforms and the full journey from advertorial to conversion.
Few speakers in the archive have returned as often. Across sessions, Kuttab has explained lessons from one million native leads, methods for finding and testing offers, three-part Taboola funnels and a five-step AI-enhanced creative process. His recession-focused talk argued that the future required more than a buyer adjusting bids; content, creativity and automation had to work together. The impact was cumulative. Rather than presenting native advertising as a bag of tricks, he showed it becoming an interdisciplinary operating function in which data, editorial judgment and tooling reinforce one another.
For affiliates seeking diversification beyond search and social, his experience is especially relevant. Native can offer significant scale, but the channel punishes weak creative, poor compliance, and shallow operational knowledge. Kuttab’s work represents the specialist rigor needed to compete.
The number of return invitations—from 2022 through 2025 across Asia, Dubai and Europe—is itself part of the career story. His visibility grew alongside Xevio and Native Hub, making him one of the conference’s clearest examples of a specialist becoming a recurring reference point for an entire channel.
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