Founder and CEO, Foundr
Chan began Foundr without the institutional advantages associated with traditional business media. The publication grew by combining persistence, direct access to entrepreneurs and a willingness to learn distribution channel by channel. Instagram became especially important. That makes his career useful to Affiliate World readers: the brand was not built only through editorial taste, but through disciplined audience acquisition and the conversion of attention into a community, products and a broader education company.
Affiliate World’s archive presents Chan as a content and community builder who developed Foundr into a media and education platform for entrepreneurs. His appearance included discussion of Instagram strategy and a live on-stage podcast format.
Chan’s story is fundamentally about access. Foundr built an audience by making the thinking of accomplished entrepreneurs available through interviews, editorial products, courses, and social content. His strength is turning curiosity into a disciplined publishing operation.
Chan launched Foundr in Melbourne in 2013 while still working a job he wanted to leave. What began as a digital magazine became a podcast, social-media network and education company, shaped by hundreds of interviews with founders and by Chan’s willingness to apply their lessons to his own young business in public.
Affiliate World’s archive says Chan spoke on Instagram strategy and took part in a live podcast with Oli Gardner and Ryan Deiss. A follow-up discussion framed his approach as the ‘ABCs of Instagram’ and examined how influencers could be used to expand reach. The impact was not merely tactical follower growth. Chan demonstrated that a media company could treat social distribution as a repeatable operating capability. For affiliates, the lesson was that an audience can become an owned asset when the creator consistently delivers a recognizable point of view instead of sending every visitor directly to the next offer.
Affiliates frequently understand distribution but underestimate editorial identity. Chan demonstrates how a consistent media brand can reduce dependence on any single campaign, attract high-quality relationships, and create multiple products around the same trusted audience.
Foundr subsequently expanded across podcasts, video, courses and entrepreneur education. The trajectory illustrates how a channel-specific competence—Instagram growth—can become the entry point to a much broader media and learning business.
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